With so many videos on the Internet, it is difficult for some viewers to find actual news stories on Facebook. However, with BuzzFeed News’ ability to captivate their audience through their videos, it comes as no surprise that when needing to write about a non-broadcast video story from a news site, one would go to BuzzFeed News.
One of their more recent videos, titled This Robot is ACTUALLY Delivering Food in California, has received over 143k views in less than 24 hours since its upload.
How come a video like this has received so many views? For starters, the topic is quite intriguing considering the idea of robots delivering food seems impossible, but the way BuzzFeed News puts together the video enables the viewer to stay and watch the entire two minutes and 17 seconds.
The first shot, a man sitting on a bench as a robot rolls down the sidewalk followed by the man trying to steal the robot, but failing to do so. The video then cuts to the man saying “Robot – 1 Human – 0” which leads the viewer to think: Well, what’s going to happen next? BuzzFeed News then provides more information through text on the screen as the viewer watches a variety of shots of the robot rolling around Los Angeles, enabling the viewer to visualize how the robot would actually work. The interview with the associate of Starship Technologies also adds an intriguing perspective to the video because the viewer can learn about the brains behind this concept. Plus, they keep the story upbeat and fun with the techno music that plays in the background.
Through the use of text as well as a variety of up close, medium and over-the-shoulder shots, BuzzFeed News provides the audience an insight as to how cool it would be to have robots delivering our food. Now, where do I sign up?