Social Media Usage Is Up – Even Your Grandmother is on Board

There is no doubt that social media has taken the world by storm. With constant talk about who posted what on Instagram or that funny cat video your aunt shared on Facebook, it seems as though social media is everywhere now.

With the founding of Facebook in 2004, there has been a steady increase over the 12 years in social media users for all age groups, according to studies done by the Pew Research Center. As expected, when social media was in its early stages, the most common group of users were those in the 18-29 year old age group with a small, but mighty 12 percent of users.

Although overall social media use has increased, it is interesting to point out that the percentage of users in the 18-29 year old age group has plateaued since 2013 in comparison to the 65+ age group which has witnessed an increase in social media use: from 26 percent in 2013 to 34 percent in 2016.

 

Source: Pew Research Center

When looking strictly at the social media use of 2016, it is clear that Facebook has the greatest use in comparison to other platforms, such as Instagram, Twitter, LinkedIn and Pinterest. In addition, the social media platform, Instagram, has the greatest age gap with 59 percent of users belonging to the 18-29 year old age group and only 8 percent of users in the 65+ age group.

Source: Pew Research Center

Only time will tell if social media will continue to reign supreme. With more and more people going on the grid each day, it is obvious that these platforms will continue to change throughout the future. Until then, catch me sending out tweets to my favorite celebrities and of course, getting that aesthetically pleasing Instagram feed.

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